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Website Design

Role: Lead Content Strategy, Design, and Front End Updates

Colorado Trout Unlimited: Creating a user experience that drives action and not exiting.


 The goal of this project was to:

  1. Update website branding to their new, more modern logo.
  2. Organize content and prioritize call to action needs.
  3. Transition the website to a CMS system for ease of future staff access and mobile responsiveness.

I led the transition and design of the older Wordpress website to a Squarespace template. This allowed for better content management and automation of donation pages, signup sheets, event notifications, and membership processing. All of this came before the COVID pandemic which further emphasized the need that the website needed all of the organization's services available digitally. 

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Website prior to rebranding and moving over to a CMS website.

Rebranded Launch: Colorado Ocean Coalition to Inland Ocean Coalition

The goal was to do a rebrand of the Colorado Ocean Coalition to a more nationally recognized name. The organization was initiating new state chapters and realized it needed to have a more unifying name to have chapters fall under. The website was designed on Wordpress and prioritized content and the global partnerships that the organization had with other nonprofits, governments, agencies, and businesses.

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Website prior to rebranding and moving over to a CMS website.